May 21, 2020

There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy.

Are the tactics you’re choosing aligned with the goals you’ve set for your company? And, are those goals still appropriate.

In other word...

January 31, 2019

Have a local business? Why not cross promote with other local businesses.

Cross-promotion, or co-marketing, means teaming up with another business to create a promotion that benefits both of you. The key is to collaborate with a business that doesn’t directly compete wi...