Do you feel like 500 things per day are competing for your attention? Are you feeling overwhelmed and pressure to be on social media constantly? 

You are not alone.

I want to talk about Social Media Overwhelm. It's that feeling of anxiety you have every time you see your competitors posting on social media and you are not. It's the endless self-questioning - “How can i get better at it? Should I be doing more or less? What can I write about this week/next week? How do I get more followers?” 

A common trend I see in the marketing industry is starting up and managing social media pages without a content plan or schedule. Creating content without a strategy is like trying to bake a cake with no recipe. You could probably create something edible. But let’s face it, you’re just throwing stuff together and hoping something good comes out of it.

The thing is, one-way, top-down ‘push’ communication like print advertising or direct mail, just don't work very well for small businesses on a tight budget. Blogging, podcasts and other social networking tools are much more effective because they allow you to have 2 way conversations in the moment your customers need it to make their purchasing decision. 

The only catch? You need to put in the time. 

So what's the answer? 

PLAN. PLAN. PLAN. CREATE A SOCIAL MEDIA SYSTEM FOR YOUR BUSINESS. 

1. Work on a new social media marketing plan
2. Document your efforts
3. Create a content calendar

Having a strategy for your content is the best way to save time beat overwhelm, and hit your overall business goals. 

HERE ARE 12 QUESTIONS TO ANSWER TO GET YOUR SOCIAL MEDIA STRATEGY STARTED:

1. What do we want to achieve from our social media⁠? 
2. How do we plan to reach these goals?
3. Who do we hope to attract⁠?
4. What do we want our followers to do/feel from reading our content?
5. What platforms will we focus on specifically?⁠
6. How will we go about researching and drafting content⁠?
7. Who will be responsible for our content production and research⁠?
8. How will we monitor and engage with our audience⁠s?
9. What content themes should we focus on⁠?
10. How often will we need to post⁠?
11. What set-up will we need for our Page 
12. How will we monitor and evaluate our social efforts?

Once you have done this work, you have effectively completed a social media strategy! 

Want more information? Click here

Have a GREAT week folks!

Dina XX

p.s. If anyone want to join my group coaching sessions, I'd love to have you there! Marketing Club

KEY TAKEAWAY: Be consistent in your social marketing activities, follow your Social Media System and your efforts will pay off.

Today I just wanted to share some free knowledge that I hope you’ll find useful. Keep me in mind next time you have marketing needs.