Dina Zaitman Marketing Coach & Consultant

When you need help growing your small business

I can help you develop an Integrated Marketing Strategy

Many 'gurus' offer quick-fix digital strategies that focus only on tactics and platforms, but that's not a real marketing strategy. For real growth in your business, let's chat and create a solid 2024 revenue-boosting strategy.

What is a Marketing Strategy and do you need one?

A marketing strategy underpins a solid marketing plan. Think of a marketing strategy as your business' blueprint for what you want to achieve and the direction you want to take your business in, whereas your marketing plan is how you will go about this.


A Marketing Strategy and Plan will help you:

  • Identify new opportunities to grow your business.
  • Achieve your objectives.
  • Efficiently reach your target audience.
  • Help you win more clients
  • Position your business as different from your competitors.
  • Refine and improve your marketing effort each year.
  • Manage marketing activity throughout the year.


Not sure if you need a strategy? Read this post.


"If you fail to plan, you are planning to fail."

Benjamin Franklin

What typically goes into a marketing strategy?

Strategy planning requires a comprehensive discovery process. It's like mapping out your entire business journey. Let's break it down:


Know Your Business:

  • What's your business all about?
  • Who are your ideal customers?

Market Checkup:

  • What's happening in your industry?
  • Who else is doing what you do?

Goals to Go For:

  • What do you want to achieve with your marketing?
  • Make those goals clear and doable.

Meet Your Audience:

  • Who are the people you're trying to reach?
  • How does your business make their lives better?

Why You're Special:

  • What makes your business unique?
  • Why should people choose you?

Marketing Game Plan:

  • Where are you going to spread the word? (Social media, emails, content?)
  • How will you grab your audience's attention?

Budget and Resources:

  • How much money can you put into marketing?
  • Do you need help from others?

Timing is Everything:

  • When do you want to see results?
  • What are the important dates along the way?

Measure Your Success:

  • How will you know if your marketing is working?
  • What signs will tell you that you're on the right track?

Ready for the Unexpected:

  • What could go wrong, and how will you handle it?

Plan Your Marketing Calendar:

  • What marketing stuff are you doing each month or quarter?

Who's Doing What:

  • Who's in charge of what in your marketing plan?

Stay Legal and Ethical:

  • Are there any rules you need to follow?

Listen and Learn:

  • How are you going to find out what your customers think?
  • What will you change based on their feedback?

Handle Crises Like a Pro:

  • What will you do if something goes really wrong?



Could this be what you've been missing all this time? Book a call with me and we can get the party started.


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