Strategy and Planning

What's the right strategy worth to your business?

All businesses need a well developed marketing strategy to promote their business and increase sales. A flexible and detailed strategy will include how communications and marketing channels can best be used to engage with potential clients. 


A marketing strategy underpins a solid marketing plan. Think of a marketing strategy as your businesses' blueprint for what you want to achieve and the direction you want to take your your business in. whereas your marketing plan is how you will go about this. 

Unfortunately, a common trap that many small business owners fall into is getting "stuck into" doing adhoc marketing 'activities' before having a clear plan of what they want to achieve and why.  This rarely achieves success long term. 

I will coach you to develop a marketing strategy and action plan tailored to your business and your individual needs. I can also then help you execute the strategy for as long as you need me. 

"Do I need a marketing strategy? Take the test!


Strategy Self Assessment: 

  1. Is your currently business growing?

  2. What are your marketing goals?

  3. Who are your key competitors?

  4. Who are your target audiences in 2020?

  5. What marketing activities have you got planned?

  6. How will you know if you have reached your goals?

If you are a bit vague on any of these questions, you are most likely operating reactively rather than proactively in your business.  If you invest time in hashing out a long-term plan of action for your business, up for success but you will feel an amazing sense of control. 

DZ Co. can help market any business or brand looking to grow, evolve or stand out from the competition.​

Here are some of the 'strategic' activities I can help you with:

  • Customer/Market Research

  • Competitor Analysis

  • Marketing Audit

  • Branding Strategy

  • Marketing Strategy

  • Social Media Strategy

  • Content Strategy

  • Website Strategy

If this sounds like what you may need, don't hesitate to contact me to book in your 30 minute complimentary consultation.

©2017 by Dina Zaitman marketing. Proudly created with



Let's arrange a suitable time for a consultation. The coffee’s on me!


Melbourne Australia


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