Hi I'm Dina.

Your Marketing, strategy and transformation coach.

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I turn complex marketing and business problems into clear, practical action.

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I've spent more than 20 years helping organisations strengthen their brands, improve how they market and turn good ideas into things that actually happen.


My career has taken me across professional services, education, technology, membership organisations, not-for-profit, financial services, travel, consumer businesses and B2B, in both Australia and the UK. I've worked both client-side and agency-side, which has given me a broad view of how organisations approach marketing, brand and growth.


More recently, my work has expanded beyond traditional marketing into broader business strategy, AI adoption, data improvement, operational systems and smarter ways of working. I'm usually brought into situations where there is plenty going on, but not enough clarity about what matters most or how to move it forward.


WHAT DOES SUCCESS LOOK LIKE?

Succeeding in marketing boils down to four essential pillars:

1/ Understanding the fundamentals

Grasping the core principles of marketing is crucial. This means knowing your audience, understanding market dynamics, and being clear about your value proposition.

3/ Systemising

Efficiency and consistency come from systemisation. By creating processes and using tools to manage your marketing efforts, you can ensure that every action is impactful and aligned with your strategy.

2/ Having a Strategy and Plan

Success requires more than just understanding; it demands a roadmap. Developing a comprehensive strategy and detailed plan sets the direction and steps to achieve your marketing goals.

4/ Taking Action Consistently

Finally, none of the above matters without consistent action. Regularly executing your plan, refining your approach based on results, and staying committed to your strategy are what bring about success in marketing.

WHO RUNS THE SHOW

Leverage my 20+ years of marketing expertise to elevate your business.

Hello! I’m Dina Zaitman, creator of The MarketingDNA Program. With over two decades in marketing, I've found my true passion in supporting small business owners to excel in their marketing efforts.


I understand that marketing isn't straightforward when you're going it alone, and it's certainly not something to leave to chance. That's why I'm here to offer no B.S., straightforward, practical advice and tailored mentoring for as long as you need it.


What I do best is connect strategy with execution. I like understanding complicated problems, identifying what matters most and turning ideas into practical action.


Here are the ways we can work together...

Brand + Marketing

Positioning and brand transformation through to integrated marketing, content, campaigns and business development.

Strategy + Growth

Struggling to hit your target market? Need a  strategy? Website not bringing in leads? I help you work out where an organisation is going, what matters most and what needs to happen next.

Digital, AI + Customer Experience

Websites, digital platforms, AI, systems and customer journeys that make organisations easier to market and easier to engage with. I am particularly passionate about practical ways to use AI to improve planning, analysis, marketing, content, decision-making and everyday work.

Marketing Action Club (MAC)

Marketing Action Club is an in person weekly meetup group for established small business owners who want to stop jumping between marketing ideas and start making consistent progress.

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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Working from the ground up Dina helped us develop ideas and strategies that we simply could not have done on our own.

Amy, Modern Times

If you are unsure on where your business marketing is going then Dina is an excellent place to start.

Chris, Qube Group

Dina's wealth of marketing knowledge and professionalism is rare and I would recommend her to anyone needing help.

Claude Mery, Primestone Projects