If you're wondering what a brand audit is and why it's crucial for your business, you're in the right place. In simple terms, a brand audit is like a health check for your brand. It's about taking a step back and really looking at how your brand is doing, both inside your company and out in the wild.

Let's break down the different types of brand audits and figure out when you should be using each one.

1. Internal Brand Audit

This is the big picture audit. This is all about understanding how your brand is seen and lived by your team. It's like looking in the mirror and checking if what you think your brand is matches what your employees think and feel. This involves looking at your brand’s vision, values, and even how it's talked about in internal emails or meetings.

Are your marketing efforts in line with your brand strategy? Is your brand strategy helping you reach your business goals? Dive into this one when you need to make sure your brand is moving in the right direction and that everyone in your team is on the same page about what your brand stands for.

2. External Brand Audit

Here, we step outside and see how outsiders view your brand. This means checking out your brand's reputation, how recognisable it is, and how it stacks up against competitors. Look at your website, social media, ads, and customer service – basically, any place where customers interact with your brand. It's time for an external audit when you're curious about your brand's market position or thinking about ways to make your brand even more awesome.

3. Customer Feedback Audit

This one is super important. It's all about listening to your customers. Surveys, reviews, social media comments – these are your goldmines of insights. Doing a customer feedback audit helps you get into your customers' heads, understand their needs, and figure out what makes them tick. This is your go-to audit when you want to improve your products or services and make your customers even happier.

4. Brand Identity Audit

Think of this as your brand’s wardrobe check. Does your logo, colour scheme, font, and overall design reflect who you are? This audit is about ensuring your brand's look and feel are just right and consistent everywhere. Use this when you're worried your brand might be sending mixed signals or if you're planning a brand makeover.

To Wrap Up

A brand audit isn't just a one-time thing. It’s a vital part of keeping your brand healthy and thriving. Depending on where you're at with your business, you might need one type of audit more than the others. But the key takeaway? Always keep an eye on your brand, inside and out.

If you think it's about time to get one done, contact me and I will get back to you shortly with a proposal.

Have a spectacular month!

With love

Dina