The marketing world is a tough one to navigate, and it's not always clear what the best course of action is. I have built my coaching business on this problem alone.

It's so easy to feel overwhelmed by all of the advice out there - do this! don't do that! It seems like everyone has an opinion on what marketing activities are the best, making it damn hard to keep focused.

That's why today I'm going to share with you 5 ways you can make marketing decisions that bring in more customers and increase your bottom line!

1. Always make sure you have a clear, inspiring vision. This will act like an anchor that you can keep coming back to when you are questioning what direction to go in.
2. Set measurable goals that you can measure. If you figure out what your success factors are, this will guide you in a positive direction. 
3. Get clear on your products, services and solutions and how you differentiate from the competition!
4. Deeply understand your ideal customer. If you know exactly who you bring the most value to, this will stop you wasting time on people that have no intention of buying what you're selling.
5.  Focus only on the communication channels (web, social, google etc..) that deliver the most value and put more budget and resources to those. Less is more. Try and figure out how and where each channel is influencing revenue, then decide whether it's worth investing in. 

I would say though, don't ditch a channel without doing the proper analysis. I've had clients tell me their social media is not working and when I looked into it, they were only posting once a week and not engaging their community. There may be some 'fixes' you need to do to get a channel performing.

I hope that gave you something to think about today!

Have a GREAT day

Dina XX

Today I just wanted to share some free knowledge that I hope you’ll find useful. Please do book a Marketing Diagnostic Session if you want some marketing support.  If you would like to join my private facebook group, I'd love to have you there! Show Me The Marketing

KEY TAKEAWAY

With more marketing channels and activities to choose from than ever before, marketing decision making might seem complicated at first. My advice for all small business owners is to focus on those prospects, campaigns and marketing activities which will have the highest impact and serve a purpose.