Hope you're doing great.!

Today, I'm diving into a crucial topic: DIY market research.

Research is key to understanding your market and tailoring your services to your clients' needs so it needs your focus.

So how do you go about it? 

Let's work through an example of a Remedial Massage Business…

Step 1: What are you trying to achieve?

Alright first things first – let's figure out what we're aiming for. What do you want to find out about your massage business? Are you curious about the types of massages people want? Wondering what your competitors are up to? Interested in setting the right prices? Or maybe you're just trying to reach your clients more effectively? Define your goals.

Step 2: Who Are Your People?

Now, let's talk about your clients. Who are they? Are they looking for a soothing relaxation massage, athletes in need of sports therapy, or maybe people dealing with specific health issues? Knowing your target audience helps us tailor your services just right.

Step 3: Time to Dig In

Online Hunt: Get cozy with your computer. Look up massage studios and spas in your area. Check out their websites and social media pages. What services are they offering? What are their prices? Don't forget to read those online reviews – they can tell you a lot about customer satisfaction.

Ask the People: Create a simple online survey. Share it with your current clients and post it on your social media. Ask them about their massage preferences and what they love about their massage experiences.

Check Out the Competition: Time for some reconnaissance! Visit local massage spots or give them a call. Pick up brochures, business cards, and pricing info. Note down the types of massages they offer and anything unique about them.

Connect Locally: Attend local business events, especially those in the wellness industry. Chat with fellow business owners and get some insider info on what's working and what's not in your area.

Step 4: Crunch Those Numbers

Okay, now that you've gathered all this juicy data, it's time to make sense of it. Look for patterns and trends. Pay attention to what clients seem to prefer and what your competitors are doing differently.

Step 5: Get Those Lightbulb Moments

Based on what you've learned, what are the takeaways? Are there new services you should add? Should you tweak your prices? Figure out what makes you stand out and what you can do better.

Step 6: Put Your Plan into Action

Now, let's put those insights to work. Start offering the services your clients are craving, set prices that make sense, and plan your marketing strategy accordingly.

Step 7: Keep Your Finger on the Pulse

Stay on top of things. Keep an eye on client feedback, track your earnings, and see how your business is growing. Be ready to adjust your strategy if needed. After all, it's all about making your massage business the best it can be.

Remember, this isn't a one-and-done thing. Keep the conversation going with your clients and stay connected to your local scene. That way, your massage business will always be in sync with what your clients want. Happy massaging!

Good luck on your research journey and as always, if you need help or someone to hold your hand through this process, I'm here. 

Have a spectacular week!