Dina Zaitman Marketing Coach & Consultant

When you know you need to be putting out quality content

I can help you put together a Content Strategy

What's a Content Strategy, Anyway?   


In today's digital world, connecting with people through screens is crucial.  Content marketing is beneficial for virtually any organisation seeking to establish a presence, connect with its audience, and drive customer action in a cost-effective way.


Imagine setting sail without a map. That's content without strategy. A content strategy is your treasure map in the vast ocean of digital information, guiding your content creation and distribution. It’s about knowing your destination (your goals), understanding the winds (your audience's needs), and charting a course that only you can navigate. From blog posts to videos, every piece of content is a step on the journey to connect with your audience and achieve your brand’s ambitions.


The content must be personalised, immersive and available across multiple channels. That content could be a simple as a website or, as complex as a suite of resources that you offer like ebooks, podcasts, infographics, whitepapers, blogs, videos, etc.. 



How do you create content that connects?

We know that engaging content works, it's the creation part that's a challenge! 


So where do you start?

A Content Strategy. An outline or vision that explains the following:

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  1. The reason why you’re producing content
  2. Who you're producing this content for
  3. What problem you are solving for your client
  4. In what format you’re producing this content
  5. How you’re going to create this content
  6. How you’re going to distribute/promote your content
  7. How you’re going to measure your efforts

 

​This is not a complex exercise and I will work with you to devise a content strategy to attract, inform, and engage your audiences at the right time and place to meet your specific goals.

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Read More about Content Strategy in the blog


Book a Call with Dina

Who needs a content strategy?


Who Needs a Content Strategy?


  • Small Business Owners: To stand out in a crowded market and connect with your customers.
  • Startups: To build brand awareness and establish a loyal customer base from the get-go.
  • B2B Companies: To nurture leads and demonstrate industry expertise.
  • B2C Brands: To engage consumers and encourage brand loyalty.
  • Nonprofits: To raise awareness and support for your cause.
  • Educators: To attract and retain students through valuable content.
  • Healthcare Providers: To offer reliable information and promote health services.


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Marketing is impossible without engaging content. Let's create powerful business content together.




 

Steps to developing a Content strategy

New Title

STEP 1

Book a Content Strategy Workshop

where we will set your content goals, Research and define who your content is for,  evaluate what you already have and how it’s performing.

and then decide on the types of content you’ll create..

STEP 2

We design content stories that connect with your customers in ways they value.

STEP 3

We establish cost effective marketing strategies to reach new audiences with your unique story.

STEP 4

We develop a clear framework to execute your goals efficiently

Your investment

$700.00 AUD

What's included:


  • Focused attention from a seasoned marketing expert to help you develop your MarketingDNA
  • Discovery call: complimentary session to learn all about your business and biggest marketing challenges.
  • 1 Hour Kickoff Workshop: 1 x 60 minute Diagnostic session to really probe into the nitty gritty about your brand, ideal customers, products and services, marketing activities to date, budgets, fears and frustrations.
  • 8 x Weekly Coaching Sessions with Dina Zaitman (over Zoom) to develop your BrandDNA BluePrint plus Marketing Strategy




Book a Discovery Call
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