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Melbourne Australia

0424733141

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 The Work 

Whatever your project, I can help you move forward. 

 

My vast experience spans a number of areas including; marketing strategy development, digital strategy, fast track action planning, social media management, content development and web design. Below are some of the most recent projects I've worked on but there are many more. We can discuss those when we meet. 

Avano Investments

Website Design and Develoment, Content, Email Marketing

Avano Investments is a boutique Private Mortgage Lending company based in Melbourne. They needed a new website that reflected who they are, what they do and most importantly, how they deliver profitable finance opportunities to its clients.

Twelve Thirteen Volunteering Program

Website Development, Marketing, content and social strategy consulting

Twelve Batmi and Thirteen Barmi are unique not for profit volunteering programs in Melbourne. ​Due to limited marketing resources, they engaged Dina to create a brand new website and marketing guidance focused on how best to communicate the 2019 programs, attract registrations and manage enrolments and donations.

Verbatim Australia

Brand Strategy, Marketing Strategy

Since its inception in 1969, Verbatim has become one of the world's most recognised data storage technology developers.  In order to grow and retain its long term reputation in the Australian market, Verbatim needed to take a more strategic approach to marketing, content planning and execution. Dina delivered a full marketing audit and brand strategy with very positive outcomes. 

Our Kitchen Table

Website Development, Marketing Coaching, Content Strategy

Our Kitchen Table is a beautiful charity in Melbourne run by an amazing team of passionate individuals dedicated to helping groups or individuals living in crisis.  Dina delivered a completely new website to promote the program and attract members and supporters. Dina currently offers ongoing marketing coaching and website management.   

SouthWest Child Therapy

Website Design and Development, Content Development

Southwest Child Therapy was a startup business in Margaret River that required a website that was simple, inviting, easy to edit and manage and most importantly, cost effective! Dina quickly delivered a new logo, brand look and feel, a new website and wrote all associated content.

IBSA

Content Strategy and Development

Innovation and Business Skills Australia is responsible for publishing marketing and advertising materials for vocational education and training (VET) qualifications. They required a Marketing consultant to completely re-write and update two units for The Certificate IV in Marketing and Communications that they would then on-sell to a RTO's around the country. 

CentraCX

Digital Strategy, Content Strategy, Soical Media Management, Website Design

CentraCX is a cloud based Voice of the Customer (VoC) platform that enables you to collect customer feedback in real-time. Hired at the startup phase as the Digital Marketing Specialist, I was brought on to build the foundation of the brand, establish web presence, define the product, pricing, develop marketing strategies and plans, establish the social media strategy and presence, and manage key lead generation opportunities.  

U1 Group

Marketing Strategy, Brand Strategy, Digital Strategy, Social Media Strategy, Marketing Action Plan, Marketing Management, Website Development

U1Group has been one of the most respected user experience research consultancies in Australia for over 10 years. However in an increasingly commodotised environment, they needed to re-establish their leadership position in the user experience space and differentiate from competitors by re-building the brand from the inside out. I worked  very closely with U1 over a 12 month period to devise and deliver an overarching strategic re-positioning project. A number of projects were implemented including a complete brand overhaul, improved sales process, significant content development, social media strategy, digital communications plan and re-design of the corporate website. 

Sonos

Brand Strategy, Marketing Plan, Social Media, PR Strategy, Digital Strategy

Sonos is an extremely successful product in the wireless music marketplace.  I was brought in to help Sonos Australia build brand equity and awareness in the Australia marketplace amongst consumers and position the brand as the best, high-quality, and high value music system for your home. The work included: Developing the company’s first Marketing Strategy and Plan, pioneering a new PR Program which generated hundreds of pieces of coverage, re-branding the website www.sonos.com.au, project managing the development a Marketing microsite for Sonos dealers, implementing a new CRM system and significantly enhancing Sonos’ social media presence.

Areeba

Brand Strategy, Marketing Strategy

Areeba was a high profile Digital Agency in Melbourne who wanted to achieve better alignment between its client's strategic needs and the value it offered them. A comprehensive brand strategy was devised that focused on differentiating Areeba from its competitors and emulating its brand essence, ‘distinctive value’. Work included a full website audit, brand strategy, development of a brand positioning framework,  brand blueprint,  core messaging framework and content strategy for a number of communications.  Unfortunately Areeba could not sustain itself and closed its doors.

Chic Empire

Digital Marketing Strategy and Plan, Content Strategy, Social Media Strategy

Development of a Marketing Strategy and Plan to increase awareness of their primary brand Chic Empire. After the strategy was delivered, I supported Clickcorp in moving into a brand re-design and internal website re-design phase.

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Avano Investments
Centra CX Logo
Innovation and Business Skills
Microsoft Logo
Sonos Logo
CPA Australia Logo
Porter Davis Homes Logo
U1 Group Logo
Split logo
Childwest Child Therapy Logo
Club Dance Holidays Logo
Areeba Logo
Our kitchen Table Logo
Trek Climb Ski Logo
MRM Worldwide Logo
Party Higher Logo
Hyro Logo
Monash IT Logo
4
verbatimlogobluebackground_highres_1_1
Avano Investments
Centra CX Logo
Innovation and Business Skills
Microsoft Logo
Sonos Logo
CPA Australia Logo
Porter Davis Homes Logo
U1 Group Logo
Split logo
Childwest Child Therapy Logo
Club Dance Holidays Logo
Areeba Logo
Our kitchen Table Logo
Trek Climb Ski Logo
MRM Worldwide Logo
Party Higher Logo
Hyro Logo
Monash IT Logo
4