Making time for marketing your business can seem impossible sometimes. Here are some home truths I've learned along the way that I hope, will set you off on the right path from the beginning.
Insight 1: Marketing is an investment
In order to move the needle, you're going to need to make an investment. You're either going to have to push through and invest more time internally, or you're going to have to invest cash and hire someone externally. Whatever you decide, you will need a daily marketing effort and a dedicated marketing budget to make any real progress.
Insight 2: Plan before you act
How do we create awareness, generate leads and get more sales? I’m glad you asked. The answer is, a well formulated integrated strategy that is multi-faceted, realistic and implemented consistently over time. There aren’t a lot of short cuts here folks. A strategy takes time and patience but it’s worth it.
Insight 3: Effective marketing takes time
As much as we'd like it, the results from marketing are not fast. Developing customer relationships take time. Loyalty takes time. Adding value takes time. Many businesses want and expect instant results right off the bat, but this just isn't realistic. There are a lot of moving parts that all need to work together seamlessly in order to achieve the best results. You need to keep working at it everyday. Fortunately, when you invest the time, you're going to see unmatched growth, just not overnight.
Insight 4: Focus. You don't need to be everywhere at once.
This is one of the most difficult things for both small (and even big) businesses to understand, and it's because there are so many marketing channels on offer which is tempting. With so many free channels, it can be easy to fall into the trap of thinking you need to be everywhere at once. What ends up happening, however, is by trying to be everywhere, you're truly nowhere. It's far more effective to focus on a few key channels and do them well.
If you're not sure where to start, book a complimentary 30 minute consultation and we can work it out together.
Insight 5: Your brand isn't what you say it is, it's what people say it is.
Branding goes way beyond just a logo, font, graphic element or fancy website. When you think about your brand, you really want to think about how you build authentic relationships through the entire customer experience. Branding helps people understand who you are, what you're doing, why you matter and why they should care. It's the single most valuable asset you can cultivate in your business.
Find out more about my brand development services
Dina has assisted us with the vital task of developing a new brand and website for U1. We are very close to launching both in coming weeks and have been wrapped with the output of both. Dina is a perfectionist and has left no stone unturned in the pursuit of the highest standards set for herself. She has managed to group together a powerful team of suppliers which has delivered a fantastic result.
Shefik Bey, CEO U1Group