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In today's digital marketplace you cannot attract new customers and gain their trust without creating and distributing relevant and valuable content at every point of the customer journey. The content must be personalised, immersive and available across multiple channels. That content could be a simple as a website or, as complex as a suite of resources that you offer like ebooks, podcasts, infographics, whitepapers, blogs, videos, etc.. 

Content marketing is a strategic marketing approach to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.  To be effective at content marketing, it is essential to have a documented content marketing strategy.

 Content 

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Content Strategy

If you’re looking to: establish a brand identity, build trust among existing and potential customers, establish yourself as an industry thought leader, market and promote your business, or maximize your ROI, then you’re going to need a content strategy. 

The essence of a content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. 

A content strategy is an outline or vision that explains the following:

  1. The reason why you’re producing content

  2. Who you're producing this content for

  3. In what format you’re producing this content

  4. How you’re going to create this content

  5. How you’re going to distribute/promote your content

  6. How you’re going to measure your efforts

 

This is not a complex exercise and I will work with you to devise a content strategy to attract, inform, and engage your audiences at the right time and place to meet your specific goals.

Contact me to set up your complimentary initial content stategy consultation.

Marketing is impossible without engaging content. 

These are the types of 'content' your business could produce:

  • Blog Posts: tweets, status updates 

  • Presentation/Youtube/SlideShare 

  • Ad 

  • Catalog 

  • Podcast

  • Survey 

  • Signage 

  • Personal/peer recommendation 
    Conversation/chat/video conference 

  • Collateral 

  • Case study

  • Fact sheet

  • Demo 

  • Whitepaper/Ebook

  • Templates

  • Checklist Downloads

  • and more!